Home Services · Singapore
Digital marketing for home-services businesses in Singapore.
Aircon servicing, cleaning, plumbing, moving, handyman work — a steady flow of enquiries at a cost per enquiry you can actually profit from.
Home services is high-intent and local: people search the moment something breaks or a move is booked, decide fast, and go with whoever answers first. The job is to capture that intent on Google, create more of it on Meta, and get the enquiry into a WhatsApp chat before a competitor does — all measured by what each enquiry costs, not impressions.
The channel mix that works here
Different verticals reward different channels. For home services, this is where the cheapest enquiries usually come from.
Google Search
Catches "aircon servicing", "part-time cleaner", "plumber near me" — people ready to book now. Usually the cheapest, highest-intent enquiries in this vertical.
Meta (Facebook & Instagram)
Creates demand and promotes packages to homeowners by area and life-stage — strong for cleaning, renovation-adjacent, and recurring services.
Google Business Profile & reviews
The map pack and star rating decide "near me" searches. Reviews strategy is often the cheapest lever in home services.
WhatsApp follow-up
These buyers choose fast. Enquiries land in your chat, not a form inbox — speed to first reply wins the job.
A live site we built in this space
Real, live, and scrollable — paired with the lead-gen system above, a site like this becomes an enquiry machine.
Guides for home services businesses
Home Services marketing — your questions
Typically SGD 2–8 per enquiry in Singapore — among the cheapest of any vertical, because intent is high and the searches are specific. Your exact number depends on service, area, and competition; we benchmark it before you spend a dollar.
Usually both, weighted to Google. Google captures people already searching for your service; Meta creates demand and fills quieter periods with promotions. We start where the cheapest enquiries are and expand from there.
Paid search generates enquiries in days, not months. The first two to four weeks are calibration while the system learns which keywords and audiences convert cheapest, then cost per enquiry settles and improves.
We test your existing site before recommending anything. If it converts, we run to it. If visitors arrive and leave, a simple conversion-focused page usually pays for itself inside the first month of ad spend.
No. Month-to-month, always. If the cost per enquiry stops making sense, you leave — that standard keeps us accountable every month.
Know your number before you spend
The free audit benchmarks what an enquiry should cost in home services — then maps what it would take to beat it. No obligation.