Digital marketing for home-services businesses in Singapore.
Digital marketing for Singapore home-services businesses (aircon servicing, cleaning, plumbing, moving, handyman): Google and Meta ads, conversion-focused landing pages, Google Business Profile and reviews, and WhatsApp follow-up — run as one system and measured by cost per enquiry, typically SGD 2–8 in this vertical.
Typical cost per enquiry in home services: SGD 2–8 per enquiry (directional Singapore range — your offer, area, and competition set the real number).
The channel mix that works here
- Google Search — Catches "aircon servicing", "part-time cleaner", "plumber near me" — people ready to book now. Usually the cheapest, highest-intent enquiries in this vertical.
- Meta (Facebook & Instagram) — Creates demand and promotes packages to homeowners by area and life-stage — strong for cleaning, renovation-adjacent, and recurring services.
- Google Business Profile & reviews — The map pack and star rating decide "near me" searches. Reviews strategy is often the cheapest lever in home services.
- WhatsApp follow-up — These buyers choose fast. Enquiries land in your chat, not a form inbox — speed to first reply wins the job.
Frequently asked questions
How much does a customer enquiry cost in home services?
Typically SGD 2–8 per enquiry in Singapore — among the cheapest of any vertical, because intent is high and the searches are specific. Your exact number depends on service, area, and competition; we benchmark it before you spend a dollar.
Google or Facebook for a home-services business?
Usually both, weighted to Google. Google captures people already searching for your service; Meta creates demand and fills quieter periods with promotions. We start where the cheapest enquiries are and expand from there.
How fast will I see enquiries?
Paid search generates enquiries in days, not months. The first two to four weeks are calibration while the system learns which keywords and audiences convert cheapest, then cost per enquiry settles and improves.
Do I need a new website first?
We test your existing site before recommending anything. If it converts, we run to it. If visitors arrive and leave, a simple conversion-focused page usually pays for itself inside the first month of ad spend.
Is there a lock-in contract?
No. Month-to-month, always. If the cost per enquiry stops making sense, you leave — that standard keeps us accountable every month.
Rampage Connect — a Singapore digital marketing and web studio. Month-to-month, no lock-in. Contact: hello@rampageconnect.com