Digital marketing for F&B businesses in Singapore.
Digital marketing for Singapore F&B businesses (restaurants, cafés, caterers, cloud kitchens): Instagram, TikTok, Lemon8 and Xiaohongshu content, Google Business Profile and reviews, and paid search for booking and catering intent — measured by cost per enquiry, typically SGD 3–10 in this vertical.
Typical cost per enquiry in f&b: SGD 3–10 per enquiry (directional Singapore range — your offer, area, and competition set the real number).
The channel mix that works here
- Meta (Instagram & Facebook) — Food is visual-first — Reels of your signature dish, geo-targeted to diners nearby, are the cheapest way to create craving and fill quiet periods.
- TikTok, Lemon8 & Xiaohongshu (RED) — Where Singapore food discovery actually happens now, especially for younger diners and Chinese-speaking audiences. One dish going mildly viral outperforms months of static posts.
- Google Business Profile & reviews — The map pack, photos, and star rating decide walk-ins for "restaurants near me". Usually the single highest-ROI lever in F&B.
- Google Search — Catches booking- and catering-intent — "catering singapore", "private dining", "halal buffet" — the higher-value enquiries worth chasing directly.
Frequently asked questions
What does a customer enquiry cost for an F&B business in Singapore?
Typically SGD 3–10 per enquiry — reservation, order, or catering lead — depending on cuisine, location, and price point. Catering and private-dining enquiries cost more but are worth far more. We benchmark yours before you spend.
Should an F&B business focus on footfall or delivery?
Both, but they need different marketing. Footfall is won on Google Business Profile, reviews, and local social; delivery and catering are won on paid search and promotions. We map the split to where your margin actually is — delivery commissions can erase a busy night.
Which platform works best for restaurants?
For most Singapore F&B, Instagram and TikTok create the craving, Google Business Profile converts the nearby search, and Google Search captures catering. We concentrate budget on one or two rather than spreading thin.
Do promotions actually pay off, or just attract discount-hunters?
It depends how they are targeted. A blanket discount attracts one-time deal-seekers; a promotion aimed at your area and repeat-worthy dishes brings customers who come back. We report the real cost per new customer, not just redemptions.
Is there a lock-in contract?
No. Month-to-month, always — if the numbers stop making sense, you leave.
Rampage Connect — a Singapore digital marketing and web studio. Month-to-month, no lock-in. Contact: hello@rampageconnect.com