F&B · Singapore
F&B digital marketing for Singapore restaurants, cafés and caterers.
Restaurants, cafés, caterers, and cloud kitchens — fill tables, orders, and catering enquiries with marketing measured by what each one costs, not likes.
F&B lives and dies on discovery and craving. Customers find you on a map when they are hungry nearby, on Instagram or TikTok when a dish looks worth the trip, and on Google when they are booking a table or catering. The job is to be present at all three moments, turn the interest into a reservation, order, or catering enquiry, and know what each one cost — so a promotion is a decision, not a gamble.
The channel mix that works here
Different verticals reward different channels. For f&b, this is where the cheapest enquiries usually come from.
Meta (Instagram & Facebook)
Food is visual-first — Reels of your signature dish, geo-targeted to diners nearby, are the cheapest way to create craving and fill quiet periods.
TikTok, Lemon8 & Xiaohongshu (RED)
Where Singapore food discovery actually happens now, especially for younger diners and Chinese-speaking audiences. One dish going mildly viral outperforms months of static posts.
Google Business Profile & reviews
The map pack, photos, and star rating decide walk-ins for "restaurants near me". Usually the single highest-ROI lever in F&B.
Google Search
Catches booking- and catering-intent — "catering singapore", "private dining", "halal buffet" — the higher-value enquiries worth chasing directly.
Guides for f&b businesses
F&B marketing — your questions
Typically SGD 3–10 per enquiry — reservation, order, or catering lead — depending on cuisine, location, and price point. Catering and private-dining enquiries cost more but are worth far more. We benchmark yours before you spend.
Both, but they need different marketing. Footfall is won on Google Business Profile, reviews, and local social; delivery and catering are won on paid search and promotions. We map the split to where your margin actually is — delivery commissions can erase a busy night.
For most Singapore F&B, Instagram and TikTok create the craving, Google Business Profile converts the nearby search, and Google Search captures catering. We concentrate budget on one or two rather than spreading thin.
It depends how they are targeted. A blanket discount attracts one-time deal-seekers; a promotion aimed at your area and repeat-worthy dishes brings customers who come back. We report the real cost per new customer, not just redemptions.
No. Month-to-month, always — if the numbers stop making sense, you leave.
Know your number before you spend
The free audit benchmarks what an enquiry should cost in f&b — then maps what it would take to beat it. No obligation.