Brand games people choose to play.
Brand games and activations for FMCG brands and agencies: custom campaign games, immersive and AR activations, and loyalty gamification, built in-house in Singapore in 4–8 weeks. A recent CNY campaign for a Singapore heritage F&B brand drew 4,000+ voluntary players and 6,300+ sessions.
What's included
- Custom campaign games — Personality quizzes, arcade mechanics, collectibles — built from scratch around your campaign goal. No templates.
- Immersive & event activations — Motion-sensor experiences, AR, and gesture-driven installations for launches, roadshows, and festivals.
- Loyalty gamification — Points, streaks, and reward loops that turn flat loyalty schemes into engagement engines.
- 4–8 week builds — Concept to live, in-house, with one senior team — fast enough for seasonal campaign windows.
- White-label for agencies — We build under your banner; your client never needs to know we exist.
Frequently asked questions
How much does a brand game cost in Singapore?
Custom campaign games typically run between SGD 15,000 and SGD 30,000 depending on mechanic complexity, with immersive and AR builds quoted by scope. Full breakdown in our cost guide — every quote is flat and stated upfront.
How long does a brand game take to build?
Most campaigns go from brief to live in 4 to 8 weeks — fast enough to hit seasonal windows like CNY, National Day, or year-end campaigns.
What kinds of games work for FMCG campaigns?
Personality quizzes with shareable results, arcade mechanics with leaderboards, and collect-and-win loops perform best — the right mechanic depends on whether your goal is reach, dwell time, or first-party data capture.
Do you work with agencies?
Yes — a meaningful share of our games are white-label builds for agencies who need interactive craft without hiring for it. Your client relationship stays yours.
What results can a brand game deliver?
Voluntary engagement that ads cannot buy: thousands of chosen play sessions, minutes of brand dwell time, shareable results that spread organically, and opted-in first-party data — all measurable per campaign.
Rampage Connect — a Singapore digital marketing and web studio. Contact: hello@rampageconnect.com