Brand videos that look like a production shoot — without the shoot.
Campaign films, product launches and social ads made with generative AI, then composited, graded and finished by hand — premium visuals at a fraction of a traditional production budget.
Background: our generative-AI luxury spec ad — self-initiated, not affiliated with or commissioned by Cartier
Why most brands settle for less video than they need
A traditional shoot means locations, crew, talent and lighting — so most brands make one video a year and stretch it thin. Generative AI changes the maths: we generate the footage, then do the part AI can't — compositing your real product in, grading to your brand, editing to a story — so you get more, better video for the same budget.
Shoots are expensive
Crew, location, talent and post add up fast — premium visuals have been out of reach for most mid-sized brands.
One video, stretched thin
Social and ads need fresh creative every few weeks. A single hero film can’t feed that.
Impossible shots stay impossible
A panther in the dark, a product in space, a scene that doesn’t exist — AI makes the unfilmable affordable.
How it works
- 01
Brief and storyboard
We agree the story, the look and every shot before anything is generated — no surprises later.
- 02
Generate the footage
Scenes are generated and iterated with current AI video models, shot by shot, until each one holds up.
- 03
Composite and finish
Your real product, logo and packaging are composited in by hand, then graded, edited and upscaled to 4K.
- 04
Cut for every channel
One production cut into the formats you need — 16:9 hero, 9:16 Reels and TikTok, 1:1 feed.
Who it's for
Consumer and FMCG brands
Campaign films and seasonal launches with visuals that would cost a fortune to shoot.
Luxury and lifestyle brands
Mood-led brand films with controlled lighting and texture — without a studio day.
Performance marketers
A steady supply of fresh ad variations, so creative fatigue doesn’t kill your cost per result.
Agencies
AI production capacity under your banner for pitches and client campaigns.
What we’ve produced
A 30-second luxury spec ad made entirely with generative AI — AI base footage, the real product added by hand in post, then finished to 4K with a professional colour grade. A self-initiated spec, not a commissioned campaign: it exists to show the visual standard AI production can reach.
Good to know before you enquire
- AI is not reliable at rendering exact logos, packaging text or fine product details — we composite your real product in by hand rather than trusting the model.
- Recognisable real people need their consent; we don’t generate likenesses of real individuals without it.
- Some platforms require AI-generated content to be labelled in ads — we’ll flag where that applies.
- When a product must be shown with exact physical fidelity (say, a close-up demo), a short live-action insert may still be the right call. We’ll tell you.
Related guides & free tools
AI Brand Videos — your questions
A brand or product video where the footage is generated with AI video models instead of filmed — then edited, composited, colour-graded and finished by people, the same way a filmed ad would be.
Not when it’s finished properly. Raw AI output often has flaws; the craft is in generating shot by shot, rejecting what doesn’t hold up, and compositing real product elements in post. Our luxury spec ad is the standard we work to.
Yes — and we recommend it. Rather than asking the AI to invent your product, we composite your real product, logo and packaging into the generated scenes, so the details are exactly right.
It depends on length, number of shots and how much compositing your product needs. We quote a flat price once the storyboard is agreed — typically far below a comparable live-action production.
Yes. Some platforms ask advertisers to label realistic AI-generated content, and we’ll flag where that applies so your ads run without issues.
Have a video you thought you couldn’t afford?
Send us the idea, the channels and your deadline. We’ll come back with a storyboard approach and a flat price.