Yeo's Tea Journey — Immersive Brand Experience Case Study

Client: a heritage Singapore beverage brand · Type: Live Campaign · Year: 2025

The problem

At a national heritage festival, passive booth exposure rarely produces recall. The brand needed a participatory way to tell its production-heritage story on visitors’ own phones — no dedicated hardware, no app, no queue.

What we built

A gesture-driven, motion-sensor mobile web experience accessed by QR code, guiding a tea leaf through each real production stage via device tilt and motion. No install required.

The outcome

Visitors experienced the full heritage narrative through play rather than reading, and the unusual motion made players visually distinctive at the booth, driving organic photography and sharing.

Built by Rampage Connect, a Singapore gamification studio. Contact: hello@rampageconnect.com