Yeo's Flavour Arcade — Brand Game Development Case Study
Client: a leading Singapore FMCG beverage brand · Type: Live Campaign · Year: 2026
The problem
Chinese New Year is Singapore's most crowded FMCG campaign season, and most brand activations are passive — easy to scroll past and forget. The brand wanted to tie its CNY range to a personal, shareable moment.
What we built
A mobile-first, QR-accessible Chinese New Year personality quiz: players answer a few questions and are assigned a personalised fortune for the year plus a matching product flavour, delivered as a shareable result card. Built and launched in four weeks.
The outcome
Each player received a personalised fortune-and-flavour result card built to be shared — giving the brand a participatory, native Chinese New Year moment instead of a passive ad.
Built by Rampage Connect, a Singapore gamification studio. Contact: hello@rampageconnect.com