IKEA Logic Engine — Interactive Web Experience Case Study

Client: a global furniture retailer (concept build) · Type: Creative Build · Year: 2024

The problem

Furniture assembly is a universally shared — and universally frustrating — experience. The concept explored whether that frustration could become a shareable brand moment.

What we built

A client-side personality quiz that maps answers to archetypes in real time across five behavioural dimensions, rendering a dynamic, instantly shareable result card. Full flow in under 90 seconds.

The outcome

A demonstration of building psychometrically-grounded, highly shareable interactive experiences for retail and FMCG brands with zero server round-trips.

Built by Rampage Connect, a Singapore gamification studio. Contact: hello@rampageconnect.com