Singapore Digital Marketing Statistics 2026: The Numbers That Matter for SMEs
Sourced 2026 statistics on Singapore internet use, social media reach, search and AI chatbot share, online retail sales and PayNow, each linked to its primary source.
Frequently asked questions
How many people in Singapore use the internet?
Kepios's Digital 2026: Singapore report, published on DataReportal, puts internet users at 5.78 million at the end of 2025, a penetration rate of 98.4 percent. On the household side, IMDA's Singapore Digital Society Report 2023 found that 99% of resident households had internet access in 2022.
How many social media users are there in Singapore?
DataReportal's Digital 2026: Singapore report counts 5.33 million social media user identities in October 2025, equal to 90.6 percent of the total population. User identities are not the same as unique people, because one person can hold more than one account.
What share of Singapore retail sales is online?
According to the Singapore Department of Statistics, an estimated 15.7% of the $4.5 billion in total retail sales in August 2026 came from online sales, up from 15.2% in July 2026. Excluding motor vehicles, parts and accessories, the online share was 18.2%. For food and beverage services, 20.6% of August 2026 sales were online.
Which search engine do people in Singapore use most?
Google. StatCounter's Global Stats show Google with 92.16% of search engine referrals in Singapore across all devices in September 2026, followed by Bing at 4.53%. On mobile alone, Google's share was 96.5%.
How many people and businesses in Singapore use PayNow?
MAS's PayNow Generation 2 report (June 2026) states there were approximately 11 million total PayNow proxy registrations as of December 2025, with more than 9 in 10 Singaporeans and roughly 350,000 business entities registered. PayNow processed about S$154 billion in consumer payment value and S$147 billion in business payment value in 2025.
An insight from Rampage Connect — a Singapore digital marketing and web studio. Contact: hello@rampageconnect.com